Latest Articles
Don’t Rest on Your Ads: Avoid the Real Threat of Ad Fatigue
Dec 16, 2024
Attention spans are shrinking—one ad won’t cut through. Discover why ad fatigue is the real marketing threat and how refreshing your ads keeps engagement alive.
Ditch “Spray and Pray”: How to Make Every Ad Dollar Count
Dec 8, 2024
Wide messaging wastes ad spend. Learn why focused ads—crafted for your ideal buyer—convert better and save you money.
How to Write an Ad That Gets You New Clients (Part 1)
Nov 27, 2024
Most ads fail because they entertain instead of sell. Learn the first step to writing winning ads that attract the right clients—without overcomplicating it.
How to Become the Brand Everyone Remembers
Nov 20, 2024
Some brands never get forgotten. Learn how to build Top of Mind Awareness so your business is always the first choice.
The #1 Marketing Mistake That’s Costing You Clients
Nov 16, 2024
Confused prospects never buy. Discover the marketing mistake that drives clients away—and how to fix it fast.
The Simple Test That Makes Your Writing Sell (BAR Method)
Nov 4, 2024
Boring writing kills sales. Learn the BAR test—a simple 3-step filter to make sure your words build interest, add clarity, and drive action.
Why Good Writing Beats Every Competitor
Oct 28, 2024
Most business writing is boring and weak. Discover how clear, powerful writing can instantly put you ahead of competitors.
How Retargeting Turns “Maybes” Into Buyers
Oct 19, 2024
Most people won’t buy the first time they see you. Learn how smart retargeting keeps you top of mind until they’re ready.



